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Beautification Advisory Committee

Committee Info

Staff Liaisons:

Lisa Petersen

Director of Public Works


email: petersenl@ci.pacifica.ca.us

Paul Lavorini

Public Works Field Services Manager


email: lavorinip@ci.pacifica.ca.us

T: 650-738-3762


BAC Administrator:

Michelle Trayer

Project Coordinator - Department of Public Works/Engineering

email: trayerm@ci.pacifica.ca.us

T: 650-738-3767

General Inquiries
Beautification Advisory Committee
email: PacificaPride@ci.pacifica.ca.us



Committee Meeting Times/Locations:

The Beautification Advisory Committee meets the first Wednesday of every month at 6:30 p.m. virtually on ZOOM. For meeting agendas and minutes, please scroll to the bottom of this page.


Committee Purpose/Objectives:

The Beautification Advisory Committee (BAC) is charged with the implementation of the Keep Pacifica Beautiful (KPB) program as part of the Beautification Plan created by the Beautification Task Force and approved by the City Council in 2013.  Their goals and objectives include:

  • Developing guidelines and policies for the implementation of the Keep Pacifica Beautiful program including signage, project costs, etc.
  • Locating sites in need of beautification.
  • Engage and educate the public in how beautification strengthens our sense of community and pride.
  • Work with civic groups and government agencies in rehabilitating public areas.
  • Implement the annual Mayors' Beautification Awards Program for property and business owners who beautify their properties.
  • Implement policies and guidelines for art projects on property consistent with the ‘Keep Pacifica Beautiful Through Public Art Program’


Beautification Advisory Committee Documents and Items of Interest:

Council Reports and Resolutions:

Agenda/Minutes Archive:

Pacifica Beautification Awards


Do you have a beautiful front yard that you are proud of?
Do you know someone who does and would like to nominate them?
Do you own a business that shows you take pride of ownership?
Do you know of a business that shows pride and would like to nominate them?

The City’s Beautification Advisory Committee is looking to recognize homeowners and businesses who show pride in their properties.  The Pacifica Beautification Award for 2022 is ongoing throughout the year.

Please click here: for the nomination form for further details and how to submit.  Pacificians- Show your Pride in your Community! We look forward to your submissions!

Thank you!
The Beautification Advisory Committee

Members of the Beautification Advisory Committee will be on the lookout for these special homes and may even knock on your door to ask if they can nominate you!  Please note these members can be identified by their yellow City of Pacifica Beautification Advisory Committee safety vest.




Are you a local Palmetto Street business owner or private citizen who wants to be involved with the Palmetto Streetscape project?

We have 3 spots available for sponsorship as part of the Palmetto Streetscape 2022 project!

Available site #1: southwest corner of Paloma & Palmetto


Available site #2: southeast corner of Paloma & Palmetto


If interested, please contact Pacifica Beautification Committee member, Gail Bennett, bennettg@ci.pacifica.ca.us, for more information.





Committee Members:





Term Expires

Melinda Moses


Beautification Advisory Committee 




Ryann Hoffman

Vice Chair

Beautification Advisory Committee




Gail Bennett

Committee Member

Beautification Advisory Committee





Julie Gossage

Committee Member

Beautification Advisory Committee




Hernan          Muirragui

Committee Member

Beautification Advisory Committee





 Linda Jonas Committee Member  Beautification Advisory Committee jonasl@ci.pacifica.ca.us  03/01/2025

Daniel Wells

Committee Member

Beautification Advisory Committee






Committee Staff and Council Liaisons: 







 Lisa Petersen  Staff Liaison

 Director of Public Works


 petersenl@ci.pacifica.ca.us  650-738-3770
 Paul Lavorini  Staff Liaison Public Works Field Services Manager  lavorinip@ci.pacifica.ca.us  650-738-3762

Michelle Trayer

BAC Administrator

Project Coordinator                   

Department of Public Works/Engineering




Sue Beckmeyer

City Council Liaison







For more information about the "Splash of Color Mural" at 1300 Oceana Boulevard (Eureka Square), please follow this link: "Splash of Color" Mural Information

The enlarged artist design can be found here: "Splash of Color" Design

Artist Statement from Lauren Wu:

“To give you a little more background on this project, Annie Phillips and I started brainstorming last fall through what our school calls the Innovation Diploma, which encourages students to create a project that helps work towards one of the 17 UN sustainable development goals. We have both led and participated in multiple beach cleanups with the Pacific Beach Coalition (Annie also serves on the Junior PBC board) and realized that, while beach cleanups are important, they do not address the root cause of the trash that's being left on the beach: people see the beach as solely a place for them to relax and have fun, and they forget about the plants and animals that inhabit it as well.

We decided to tackle this issue by combining our passions for art and advocacy and creating a mural that reminds those that see it of the importance of throwing away your trash by conveying the overarching message to "Protect What You Love" as is written on the mural design. In December, we began applying for the Dragon Kim Foundation fellowship, so we could have the leadership training and the budget needed to complete the project. We were one out of the 28 teams that were selected from 250 that applied.

Shortly after being accepted, we began working with the City Council in March, working with many layers of committees, starting with the Mural and Public Art Subcommittee, then the Beautification Advisory Committee, and finally received our approval from the Beautification Advisory Committee on July 28,2021. We will be painting my design and adding QR codes (in place of the black squares) that will link to the website we are building to educate those that visit it on native wildlife in Pacifica and how/why they can involve themselves to help protect it. In the mural, we have included native species like the California poppy, blue eyed grass, snowy plover, humpback whale, and the endangered mission blue butterfly. To involve as many community members as possible in our project, we will essentially be creating a giant paint-by-number painting, where we host several days that volunteers can come and help fill in the different numbers.”


   For more information about the "Unity Project/Four Directions Mural" currently being installed at the Linda Mar Beach Restrooms (Anza Pump Station), please follow this link:  "Unity Project /Four Directions Mural"







The mural at the Pacifica Community Center is the first project following the passage of the new “Keep Pacifica Beautiful Through Public Art Program,” developed by the Beautification Advisory Committee (BAC) and approved by the City Council earlier this year.  The program works on a sponsorship model, in which interested community groups, businesses, neighborhoods, or individuals sponsor public art and/or murals in public areas.  

The Pacifica Community Center, visible from Highway 1, has long been an area of interest for a mural project.  On August 7, 2019, the BAC held a public hearing regarding the Community Center mural and sent notices to residents within a 500-foot radius from the Community Center.  The BAC picked the location and subject of the mural.  They also brought forward the artist, Jeffrey Wong, who met with members of the BAC, the public art/mural subcommittee, Rotary Club, and the City’s Public Works Department.  The location of the mural was reviewed and the artist recommended painting on the building surface.  The BAC considered all public comments and voted to proceed with the project.  No appeals were filed during the appeal period.  The Rotary Club of Pacifica is sponsoring the new mural, in conjunction with the Pacifica Historical Society, and is coordinated by the BAC.

On November 2, 2019, the City of Pacifica, in partnership with San Mateo County, the National Park Service at the Golden Gate National Recreation Area, and other agencies, met to commemorate “Ohlone-Portolá Heritage Day,” a story of two people -- the indigenous population and their culture, and the arrival of the Spanish colonists.   It was on November 4, 1769, that Spanish captain Gaspar de Portola and his men first sighted San Francisco Bay, a defining event in California history, and one that has been recognized in Pacifica for decades.

The research for the mural’s content included review of written documents and conversation with Dr. Jonathan Cordero, chairman of the Association of Ramaytush Ohlone and one of the last descendants of Ramaytush Ohlone, who resided along Calera Creek in the Rockaway quarry area.

Traveling north from San Diego and passing Monterey (the harbor they were seeking), the Portolá Expedition reached San Pedro Valley at the end of October 1769. On November 4, the Ramaytush-Ohlone trekked with them to the top of what we now call Sweeney Ridge revealing the expanse of the San Francisco Bay.

The meeting 250 years ago was friendly, with the Ramaytush-Ohlone providing aid to the explorers through food and knowledge.  In subsequent years that changed due to the mission system and colonization. "The Portolá expedition marked the beginning of the end for the Ohlone people and for California Indians along the coast from Sonoma to San Diego," said Dr. Cordero.

The mural depicts the abundance and natural beauty of the area that had been sustainably managed by the Ramaytush-Ohlone for centuries, and a time when two cultures came together peacefully.   

About the artist, Jeffrey Wong (http://jeffreysmurals.com/)

Jeffrey Wong is a local muralist based in Pacifica.  As a surfer for almost 20 years, he gets most of his inspirations from the coastal environment. His style is elemental and down to earth; following the fog, clouds, ocean, greenery, and the waves. As an artist, he believes there is harmony between living beings and their Earth. Through the mural medium these messages of hope, love, and beauty can be easily shared with the audience.

Example of the Mural

The theme of the mural is in recognition of the 250th year sighting of San Francisco Bay by Spanish explorers in November 1769, which depicts the natural lush beauty and richness of wildlife in the area that was documented by the diarists on the expedition.  An ill Spanish explorer is aided by others making the journey and those they meet, the indigenous Ramaytush Ohlone people, who helped the famished foot soldiers that were suffering from scurvy.


This mural is separate piece that depicts an indigenous person in a canoe with spirit animals around the person.  This mural may also be painted, depending on space availability.

For further information about the mural and the 250th anniversary event and the Ramaytush Ohlone people: